Deliver more relevant ads across Vizio’s premium, brand-safe Smart TV ad inventory.
Reach addressable audiences by matching your first-party identifiers to Vizio IDs
using Match Booster.
This integration requires prior approval from the Vizio Ads team and the Hightouch
team before proceeding.
To gain approval, please contact the Hightouch support team and connect us directly
with your Vizio rep who will verify approval. Once we have confirmed, we will
unlock the integration for you to connect.
To connect, input the following provided by your Vizio rep:
To identify which users to add or update in an audience, select model columns
and the corresponding Vizio Ads fields. You can match on any of the following user
fields:
IP address
Increase match rates in Vizio Ads by enabling Match Booster.
The only supported sync mode is all mode, meaning that each sync run will refresh
the entire audience. Users removed from your audience will automatically be dropped
with each refresh - only present users will be in Vizio Ads's audience.
Match rates are not available to preview in the Hightouch platform. Contact your
Vizio rep for insights into match rates and audience reach.
Keep in mind that audience counts reflect the number of Vizio devices match, not
the number of users matched. Also keep in mind that matching occurs at the
household level, and that a single household may own multiple devices.