Empower your advertising team to run targeted campaigns across Samsung Ads’ premium inventory.
Overview
Deliver more relevant ads across Samsung’s premium, brand-safe inventory and ad formats that are not available through programmatic buys. Reach addressable audiences across their ecosystem of Smart TVs, Smart Phones, and Digital Signage by matching your first-party identifiers with Samsung IDs using Match Booster.
Supported syncing
| Sync Type | Description | Supported Sync Modes |
|---|---|---|
| Audiences | Create and update custom audiences | All |
For more information about sync modes, refer to the sync modes docs.
Connect to Samsung Ads
This integration requires prior approval from the Samsung Ads team and the Hightouch team before proceeding.
To gain approval, please contact the Hightouch support team and connect us directly with your Samsung rep who will verify approval. Once we have confirmed, we will unlock the integration for you to connect.
Syncing custom audiences
You can select the name of the audience you plan on delivering to Samsung Ads. You will need to reach out to us for every new audience you want to target. We will set that up for you before syncing.
User identifiers
To identify which users to add or update in an audience, select model columns and the corresponding Samsung Ads fields. You can match on any of the following user fields:
- Hashed email (SHA256)
- MAID
Delete behavior
The only supported sync mode is all mode, meaning that each sync run will refresh
the entire audience. Users removed from your audience will automatically be dropped
with each refresh - only present users will be in Samsung Ads's audience.
Tips and troubleshooting
Refresh rate
Samsung Ads has a max refresh rate of monthly. You should not have your Samsung Ads syncs running more than every 4 weeks.
Matched device count
Match rates are not available to preview in the Hightouch platform. Contact your Samsung rep for insights into match rates and audience reach.
Keep in mind that audience counts reflect the number of Samsung devices match, not the number of users matched. Also keep in mind that matching occurs at the household level, and that a single household may own multiple devices.
Common errors
If you encounter an error or question not listed below and need assistance, don't hesitate to . We're here to help.
Live debugger
Live debugger view is not support for this integration. Please reach out to us if you see any issues.
Sync alerts
Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.