What is Hightouch?
Hightouch is a data and AI platform for marketing and personalization.
It helps teams unlock customer data and optimize campaigns in two core product areas:
Composable CDP
Give marketers access to warehouse data so they can build and activate audiences. Choose the components you need:
- Build audiences in Customer Studio
- Deliver them to tools through Reverse ETL
- Unify profiles with Identity Resolution
- Enrich reach with Match Booster
- Trigger campaigns with Events (real-time or batch)
- Measure performance with Campaign Intelligence
Learn more → Composable CDP overview
AI Decisioning (AID)
Use AI agents to decide the best message, channel, and timing for each user, and analyze results with AI-powered insights.
Learn more → AID overview
Choose your path
| Persona | Quick Start |
|---|---|
| Platform admins and IT | Set up Hightouch for your org → |
| Data teams and engineers | Data activation concepts → Connect data and schema → |
| Marketers and other business users | Build and run marketing campaigns → |