Sync data from
Teradata Vantage to Marigold Engage (Selligent)
Connect your data from Teradata Vantage to Marigold Engage (Selligent) with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.
Trusted by data teams at
Trusted by data teams at
Integrate your data in 3 easy steps
01
Add your source and destination
Connect to 15+ data sources, like Teradata Vantage, and 150+ destinations, like Marigold Engage (Selligent).
02
Define your model
Use SQL or select an existing dbt or Looker model.
03
Sync your data
Define how fields from your model map to Marigold Engage (Selligent), and start syncing.
Model your Teradata Vantage data using any of these methods
dbt Model Selector
Sync directly with your dbt models saved in a git.
SQL Editor
Create and Edit SQL from your browser. Hightouch supports SQL native to Teradata Vantage.
Table Selector
Select available tables and sheets from Teradata Vantage and sync using existing views without having to write SQL.
Why is it valuable to sync Teradata Vantage data to Marigold Engage (Selligent)?
Thanks to Teradata Vantage, it's easier than ever to access your customer data, run complex queries, and segment your customers/users into various categories or audiences.
However, to target users and send conversion data to Marigold Engage (Selligent), you need access to all of the unique behavioral data (e.g., last-login date, items in cart, pages viewed, etc.) and core business metrics like lifetime value, workspaces, subscriptions, annual recurring revenue, etc. that lives in Teradata Vantage. You then need to be able to package this data to send to Marigold Engage (Selligent) in the format expected. Plus, you want to do this in a real-time and automated way.
Marigold Engage (Selligent) is only as good as the data you give them, and if you truly want to optimize your ad spend, increase your match rates, and drive conversions, you need to provide custom data from Teradata Vantage within your warehouse.
Maybe you want to retarget users who abandoned their shopping cart in the last seven days, or upload a list of high-value customers to identify potential lookalike audiences, or perhaps you want to upload offline conversion events to reduce your customer acquisition costs and increase your return on ad spend.
Why should you use reverse ETL to connect Teradata Vantage and Marigold Engage (Selligent) data?
In the past, uploading customer data to Marigold Engage (Selligent) meant hopping back and forth between your various SaaS applications or asking your data team for CSV files. Neither of these options is preferable because marketing teams want to self-serve, and data teams don't enjoy constantly fulfilling one-off marketing requests.
Even worse, if you truly want to optimize your advertising campaigns, you need to be uploading fresh data consistently. Non-fresh data can be expensive for ads. If you're using CSVs to define who to exclude from paid ads and you're uploading that data weekly, that's potentially one week of irrelevant ads. As a workaround, engineering teams will integrate directly with the Marigold Engage (Selligent) API, and build and maintain custom in-house pipelines. The problem is that a single API change can break everything, and data engineers don't want to spend their time building and maintaining pipelines.
With Hightouch, you can leverage the existing data models and customer segments your engineering team has defined in your warehouse and sync that data directly to your ad platforms in real time. You can schedule your data syncs to run automatically, on a set cadence, or even for the exact duration of your marketing campaign. Hightouch lets your data teams establish the guardrails for your marketers to self-serve and build custom audiences through a drag-and-drop interface.
Upload users to lists and add them to segments
About Teradata Vantage
Teradata Corporation is a leading data and analytics company that specializes in providing enterprise-level data warehousing, data management, and advanced analytics solutions
Learn more about Teradata VantageAbout Marigold Engage (Selligent)
Marigold Engage, formerly known as Selligent, is an omnichannel marketing platform for targeting marketing via data activation to provide more relevant customer experiences.
Learn more about Marigold Engage (Selligent)Other Teradata Vantage Integrations
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Hightouch Playbooks: Best practices to leverage reverse ETL
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What is Operational Analytics & Why You Should Use It
Operational Analytics shifts the focus from simply understanding data to taking action on it in the tools that run business processes. Instead of using dashboards to make decisions, Operational Analytics is focused on turning insights into action – automatically.
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52%
increase in return on ad spend
20%
improvement in email engagement
60%
lift in customer acquisition