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iSpot.tv

Empower your brand, marketing, and advertising teams to make data-driven decisions with iSpot.tv’s TV measurement solutions.

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Onboard customer demographic, loyalty, purchase, or behavioral-based segments to provide granular insight into viewing behavior and campaign performance.

Access better insights across more of your audiences by matching your first-party identifiers to households and connected devices with Match Booster.

Use Segment Analytics to see the networks, programs, and dayparts (and combinations) that index the highest for your target audience.

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Improve your iSpot.tv data with Hightouch

Analytics use cases

Ideally, your data warehouse should serve as the true source of data that contains all of your customer data. When this is the case, using your warehouse as the source for your analytics platforms enables richer product-usage analysis. You can sync enriched data from your warehouse to create more granular segments as well as bring in data from your engagement tools. Additionally, you can ensure that your product and growth teams work with data that is always up-to-date and in the expected format.

Advertising use cases

By integrating your data warehouse with your ad platforms, you can deliver highly targeted and relevant ads to your ideal customer profiles. With accurate and up-to-date data at your fingertips, you can create more effective marketing campaigns that drive engagement and conversions.

E-commerce use cases

Access, process, and analyze customer and product data from across your business. Then activate that data to create personalized, one-to-one experiences in your e-commerce store. Additionally, by keeping product data such as inventory levels and sales trends up-to-date, you can make informed decisions about product offerings and pricing strategies.

Read our iSpot.tv documentation