Hightouch recognized as a Cool Vendor in 2022 Gartner® Cool Vendors™ in Marketing Data & Analytics

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Footnotes

1. Gartner’s 2021 Digital Marketing Survey. The purpose of this survey is to understand current and future digital marketing strategies, including where responsibilities lie, current and anticipated challenges and responsibilities and how these were affected by disruptive events. It also explores where marketers’ channel-specific investments and initiatives are directed today and what techniques marketers are using to support an effective cross-channel and multichannel digital marketing strategy. This study was conducted online during November 2020 through December 2020 among 350 respondents from the U.S. (31%), Canada (10%), the U.K. (30%), Germany (14%), and France (14%). Ninety percent of respondents came from organizations with $1 billion or more in annual revenue. The respondents came from a variety of industries: financial services (40), high tech (39), manufacturing (41), consumer products (41), media (42), retail (39), healthcare providers (42), IT and business services (26), and travel and hospitality (40). Respondents were required to hold a leadership position in decisions related to digital marketing strategy. The survey was developed collaboratively by a team of Gartner analysts who follow marketing and was reviewed, tested and administered by Gartner’s Research Data, Analytics and Tools team.

   Disclaimer: Results of this study do not represent global findings or the market as a whole but reflect sentiment of the respondents and companies surveyed.

2. 2022 Gartner Marketing and Communications Technology Survey. The purpose of this survey was to investigate the state of technology acquisition, adoption and use, including best practices for managing the technology stack, specific technologies in use, and the degree of their adoption. The research was conducted online from May through early June 2022 among 422 respondents, with 228 in North America (U.S. and Canada),159 in Western Europe (U.K., Germany and France), and 35 in the Nordic region (Denmark, Norway and Sweden). Respondents were required to be senior decision makers, where the majority of their daily responsibilities are mostly aligned with either business- or IT- focused marketing (n = 324) or business- or IT-focused communications (n = 98). Seventy-eight percent of the respondents came from organizations with $1 billion or more in annual revenue. The respondents came from a variety of industries: financial services (n = 57), tech products (n = 37), manufacturing (n = 49), consumer products (n = 50), media (n = 40), retail (n = 56), healthcare (n = 52), IT and business services (n = 32), and travel and hospitality (n = 49). This research focuses on the 324 respondents aligned with marketing. Fifty-six percent of marketing respondents reported directly in the marketing function, and the remainder reported in the marketing and communications; marketing communications; brand management; customer experience; or product marketing and management function. Sixty-five percent of these respondents were solely responsible for taking decisions related to marketing technology, while the rest were either a leader of or an advisor to the group responsible for making decisions on marketing technology.

   Disclaimer: Results of this survey do not represent global findings or the market as a whole, but reflect the sentiments of the respondents and companies surveyed.