Introducing Hightouch’s Privado integration: enable proactive privacy

Hightouch makes it easy for marketing and data teams to activate customer data across their tech stack– which makes proper data governance essential. Enterprises need the confidence to ensure that their data usage complies with privacy requirements, which is why we’re excited to announce our Privado integration.

Privado provides full personal data visibility and continuous privacy governance, enabling compliance without slowing teams down. Privado joins a robust catalog of technologies that integrate with Hightouch and complements our native governance features, which make it easy for teams to confidently and securely activate data at scale.

By using Privado with Hightouch, you can proactively identify and address any privacy risks from your data pipelines. Privado can automatically validate that all personal data flowing to and from Hightouch is compliant with your privacy policies and applicable regulations. Outside of Hightouch, Privado provides comprehensive data flow coverage by scanning the code running your websites, user-facing applications, and backend systems.

If Privado’s continuous scans identify any risks, Privado can immediately pinpoint the root cause and notify the appropriate stakeholders to resolve the issue. That way, marketing campaigns and data projects can move forward with confidence.

Vaibhav Antil, CEO of Privado, says: “As the leading Composable Customer Data Platform, Hightouch is enabling teams to get more value out of their data than ever before. With our latest integration, I’m thrilled to help Hightouch customers preserve data privacy as they activate data by providing unparalleled visibility and governance.”

“We're excited to partner with Privado to help our customers comply with the highest privacy standards,” said Tejas Manohar, co-founder and co-CEO of Hightouch. “This integration reflects Hightouch's commitment to privacy and provides our customers with best-in-class personal data monitoring and controls.”

Getting started

If you’re already using Privado and Hightough, you can take advantage of this integration today. Here’s a link to the setup docs!

If you’re interested in learning more about Privado, you can read about their integration with Hightouch here or book a demo with their team.

Finally, if you’re a current Privado customer and don’t yet have access to Hightouch, you can schedule some time to meet with our team and activate your customer data within the day!